Marketing Your Home
In this modern age, home buyers now, more than ever make use of technology in their home search. Properties are quickly narrowed down based on images found on the internet. The most beautiful properties may be overlooked because of a less than inspiring presentation.
As a seller, to ensure that your property is not the one overlooked, it is important to
- show the property in the best possible light
- convey information about the property that is easily and quickly digestible
- advertise the property using a wide social media presence
Photos
Professional photographs are essential. Quality high resolution shots of the neighborhood, inside and outside of the home give an overall feel for the property.
Have a look at these photos.
Videos
A good video allows a buyer to sit back, relax, click play and watch a short presentation of the property. Usually around 2 1/2 to 3 minutes is sufficent for this. A compelling music track accompanies the video to grab your attention. Videos can be live footage or made from still photographs.
Check out this video made from stills.
Virtual Tours
Virtual tours provide a 3 dimensional view of the property. This allows the Buyers to virtually walk through the property, controlling where they go and allowing them to inspect the property from different viewpoints at their own pace. A good virtual tour leaves the buyer with an immersive experience.
Below is the IGUIDE virtual tour. The IGUIDE virtual tour is more than just a virtual tour, it is an integrated system. It can be the central repository for a Buyer to have quick access to all the important property information.
The IGUIDE virtual tour is comprised of the following pages:
- 3D Tour - the virtual tour of the property
- Photos - the hi res professional photos
- Video - the video of the property
- Details - the room measurements and the floor plan
- Map - the map location of the property
With all the essential information available in one spot, the Buyer has the opportunity of a cursory experience, focusing on the highlights of interest or the Buyer can have a more thorough experience, by drilling down to get the more detailed information. It is all at the Buyer's fingertips.
Advertising
It is important to reach as many Buyers as possible.
The property is placed on MLS which allows access to other agents. A Facebook campaign is started which advertises the property, targeting Buyers within a 24 km radius of the property. Feedback from the Facebook campaign is compiled and provided to the seller so they can monitor it's effectiveness. The property is advertised on Linkedin and Instragram as welll.
Advertising on social media has the potential to reach a much larger group of Buyers than just using traditional means.
Testimonials
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Byron helped us find our first home this spring! He is an excellent realtor. We viewed a large number of homes and Byron was always prompt, punctual, patient and prepared. His knowledge and attention to detail was crucial in us closing on a nice home in this hot market.
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- Pranay & Saaraa
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I must say that I enjoyed my stay at The Marquis very much during 2013 - 2014. The condo was very comfortable. The move-in and move-out processes were very smooth. Byron was polite and professional and explained everything to me very clearly. During my stay at The Marquis, one time I had a problem with the water dripping from the faucet in the master bedroom’s bathroom, Byron had someone fix it promptly. And that was the only problem I had during the entire year of stay.
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- Phillip Choi
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We were Byron’s tenant for a year while we lived in Calgary for work. We were more than 100% satisfied with the condo we rented and Byron's services. The apartment was exactly as the pictures, and ad stated. It was clean, the furniture was of great quality, and everything, including the lease agreement was well organized. All our questions were quickly responded to, and there were no surprises. We highly recommend Byron as a landlord.
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- Genevieve and Francois
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The first property I have ever rented came from Byron. Coming straight from school, and from a different city, I was anxious at the beginning, and was in a rush, yet Byron was able to make the whole process easy and fluid, and I felt like he was listening, and responded accordingly. During my tenure, I contacted him a few times, and he was always welcoming and kind, and overall was a great person to deal with. Thank you again Byron!
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- Hussein Elbekai
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As tenants we lived in Byron's condo in The Marquis during the period 2014-2017, Calgary, where we received excellent service. We had very good communication during the time and I would like to thank him for his quick actions on answering my questions and solving any problems.
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- Alan Yip
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Byron is a great landlord. I was a tenant in Waterfront for a year and had a great experience. The unit was well furnished and was an amazing location. Would definitely rent from Byron again!
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- Matthew Semler
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Byron Henry was my landlord from 2017-2018 in Calgary, AB. The unit itself was the most well taken care of and managed property I have rented. Byron is both a strong communicator and listener - he was always friendly, respectful, and quick to respond to my questions. It is evident that Byron cares about his tenants and is willing to go above and beyond to ensure an enjoyable experience.
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- Mali Przy
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We rented a condo from Byron Henry for five years, and were happy to have found such a great landlord. He was organized and pleasant to work with - a true professional.
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- Justin Weinrich
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Byron Henry was my landlord for a two year period starting on May 7th, 2014, in Calgary, Alberta and I can corroborate that he was responsible, kind, and respectful throughout the whole tenancy.
He was always friendly, attentive, and willing to help with the property requirements that I had in a timely matter, the communication was also easy and clear.
I gladly recommend Byron as a landlord, property manager or any type of related business. He is trustworthy, reliable, respectful, and kind. Not to mention that he gave me the opportunity to lease my first property as a newcomer to Canada, and I will always be grateful for it and his trust.
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- Patricia Calderon
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Moving from Ontario, Byron was one of the first people I met in Calgary and acted as my landlord for a little over a year in 2016-2017. During my time as a tenant he was humble, helpful and insightful. He respected my time and privacy, communicated in a professional manner and was quick to coordinate any issues or concerns that I had about the apartment. From our past discussion, Byron also has a grasp of the market in Calgary as he managed multiple properties over the years. I would highly recommend his services to anyone looking for a realtor who listens to your needs and works hard to find the best possible solution.
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- Michael Defina
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I recommend Byron Henry as a landlord based on my experience as a tenant of Byron’s condo property. I rented a fully-furnished condo at The Marquis in Calgary from Byron for nearly two years in 2011-12. In my experience, Byron was an effective communicator and responsive landlord. I can happily recommend Byron as a landlord/property-manager.
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- Ryan West
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Byron Henry understands the real estate market and understands people and their circumstances as well. He listened to what I was looking for and researched the listings that we viewed.. He is eager to assist with his knowledge. He is always available and shows up with a smile ready to solve any problems. I will not hesitate to pass his name on to anyone I know as it isn't easy to find a realtor like Byron.
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- Larry Lopatka
Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS® System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.
